Best Black Friday deals 2023

12 min readOct 25, 2023

Black Friday 2023 deals are starting early

Black Friday 2023 is still a few weeks away, but many retailers have already started offering early deals. Here are some of the best Black Friday deals you can find right now

Black Friday is the best time if year to buy just about anything. While Black Friday deals generally start in November, 2023 is shaping up to be very different. Amazon’s October Prime Day encouraged major retailers to launch early Black Friday sales.

I’ve been covering retail holidays like Black Friday for more than 15 years. While I tend to avoid Black Friday deals previews, this year’s deals are very aggressive and there are a handful of good bargains to be had before November. There are even some early Black Friday mattress deals worth shopping.

Here at Tom’s Guide, we’ve reviewed hundreds of devices and we know which ones offer the best performance and which are worth skipping, even when on sale. So I’m creating a guide to everything you need to know about Black Friday 2023. From the best early sales you can get right now to all the buying advice you need to be a smarter shopper in 2023. The entire Tom’s Guide team will be working around the clock to scan and gather the best deals. Just be sure to bookmark this guide as we’ll be updating it to bring you all the best deals.

BEST EARLY BLACK FRIDAY DEALS RIGHT NOW

Halloween Candy sale: $10 off $50 or more @ Amazon
It’s time to stock up on Halloween candy! For a limited time, Amazon is taking $10 off when you spend $50 or more on select Hershey products. The sale includes Reese’s Miniature Cups, Hershey’s Candy Bars, York Peppermint Patties, Kit Kat, Lily’s, and more.

Stock up sale: spend $100, get $25 credit @ Amazon
Whether you need to stock up on Tide Pods, Bounty, or NyQuil, right now Amazon is offering a free $25 credit with you spend $100 or more on P&G home products. It includes many brands like Downy, Charmin, Pampers, Gillette, and more. It’s a great (and somewhat rare) sale in that the Amazon credit is higher than usual.

Amazon Echo Show 5 (3rd Gen): was $89 now $49 @ Amazon
Amazon’s smallest smart display crams a lot of features into a tiny package. It’s perfect as an alarm clock or a kitchen companion; you can watch videos, get news/weather updates, and take video calls in seconds. This third-generation model is currently on sale for $49.

CHECK EARLY BLACK FRIDAY DISCOUNTS

MacBook Air 13 (M2/256GB): was $1,099 now $899 @Amazon
Editor’s Choice! The MacBook Air M2 boasts a load of great features. It includes a large 13.6-inch Liquid Retina display (2560 x 1664), Apple’s M2 CPU w/ 8-core GPU, 8GB of RAM, 256GB SSD, 1080p FaceTime camera, four-speaker system with Spatial Audio, and MagSafe charging. In our MacBook Air M2 review, we called the Editor’s Choice laptop an unbeatable combo of performance, design, and battery life. This is the cheapest it’s ever been.

Xbox Series X Diablo IV Bundle: was $559 now $489 @Amazon
Dollar-off discounts on the XSX consoles are pretty rare. However, right now Walmart has the XSX Diablo IV Bundle on sale for $489, which is $70 off its full retail price. Alternatively, Amazon also has the XSX Forza Horizon 5 Bundle on sale for $489 ($70 off).

LG A2 48" 4K OLED TV: was $1,299 now $599 @Amazon
The A2 is LG’s entry-level OLED TV. In our LG A2 OLED review, we said it offers a wonderfully colorful picture and fairly strong audio. It offers Dolby Vision/HDR10/HLG support, LG’s webOS platform, and built-in Google Assistant/Amazon Alexa. Console gamers take note: It’s a budget model, so you only get a 60Hz panel and three HDMI ports, with no HDMI 2.1 support. Otherwise, it’s great for casual gaming and streaming. Note that it sold for $569 last Black Friday, but it’s still a steal right now (and bound to sell out). The 48-inch model is a Amazon exclusive, so you won’t find this price anywhere else.

LG C3 55" 4K OLED: was $1,899 now $1,296 @ Amazon
The LG C3 is one of the best mid-tier OLED TVs you can buy. In our LG OLED C3 review, we said the Editor’s Choice TV delivers perfect blacks, thrilling contrast, and rich, accurate colors at every point across the visual spectrum. It’s also perfect for gamers with a suite of Game Optimizer features and a 120Hz refresh rate. It offers Dolby Vision/HDR 10/HLG support, four HDMI 2.1 ports, built-in Amazon Alexa, Google Assistant/Apple HomeKit support, and LG’s Magic Remote.

iRobot Roomba i4 Evo: was $399 now $349 @ Amazon
Price Drop! This robot vacuum offers all of the smart features you would expect but for a great price. It will detect dirtier areas on your floors and clean those spots more thoroughly as it works. Plus, it’s smart enough to make suggestions for your schedule too, such as recommending more vacuuming during pollen season or when pets are more likely to shed.

Dyson V11 Torque Drive Cordless Vacuum: was $569 now $450 @ Amazon
If you’ve been meaning to give your vacuum cleaner an upgrade then this deal is worth your attention. The Dyson V11 was the first Dyson stick vacuum to feature an LCD screen. It offers up to 60 minutes of run time, plus it comes with plenty of useful tools including a crevice tool, mini motorized tool, docking station, mini soft dusting brush, stiff bristle brush, combination tool, light pipe crevice tool and low reach adapter tool.

Bose 700: was $379 now $299 @ Amazon
The Bose 700 headphones are one of the top noise-cancelling headphones you can buy. They’re stylish, comfortable to wear, and deliver the best noise-cancelling experience you can find. In our Bose 700 review, we said they offer clean, balanced sound with impressive, intuitive tech flourishes. Note that they briefly hit $269 last Black Friday.

AirPods (2nd Gen): was $159 now $99 @ Amazon
Amazon has the Apple AirPods with standard/wired charging case on sale for $99. That’s one of the best AirPods deals we’ve ever seen. These cheap AirPods feature Apple’s H1 chip for fast wireless connectivity with Apple devices.

Seagate 1TB Storage Expansion Card: was $219 now $149 @ Amazon
The Seagate Storage Expansion Card is an officially-licensed Xbox Series X accessory that increases your hard drive space by a full 1TB. This is the ideal accessory if you want to store dozens of the best Xbox Series X games on your console at once.

Alienware 38" Gaming Monitor: was $999 now $799 @ Dell
This epic display promises to take your gaming experiences to the next level. Its 21:9 aspect ratio gives you a wider field of view in games — particularly useful for first-person shooters. It’s also great for productivity tasks, too. It features a 38-inch 3840 x 1600 curved display with 144Hz refresh rate, 4ms response time, Nvidia G0Sync Ultimate support, and DisplayPort/HDMI connectivity. Just bear in mind you’re going to need a pretty big desk to accommodate this screen.

Apple iPad (9th Gen) (WiFi/64GB): was $329 now $249 @ Amazon
The 10.2-inch iPad features Apple’s A13 Bionic CPU, a new 12MP front camera, and 64GB of storage (instead of 32GB like its predecessor). You also get support for Center Stage, which uses machine learning to adjust the front-facing camera during FaceTime video calls. This $249 price point is the lowest this tablet has ever been, making now the ideal time to buy it.

JBL Vibe Beam: was $49 now $39 @ Amazon
Lowest price: JBL has released numerous low-priced earbuds over the past two years and the Vibe Beam are the best of the group. You get access to a huge range of useful features, including adjustable EQ, IP54 dust/water resistance, 8-hour battery life and transparency modes to help you stay aware of your surroundings while you enjoy your music.

TVS

TV sale: deals from $59@Amazon

Best Buy has smart TVs on sale for as low as $59. Keep in mind, the cheap TVs tend to be smaller, 1080p models (which are more suitable for a children’s room or guest room). However, the sale also includes larger sets. These are among the cheapest TVs we’ve seen from Best Buy. Amazon is offering a similar sale, but with prices from $89.
Price check: from $89 @ Amazon

Insignia 55" F30 4K Fire TV: was $399 now $249 Amazon
The Insignia F30 is one of the cheapest 4K TVs you can buy. In our Insignia F30 Fire TV review, we called it one of the best bargain TVs around. This 4K TV features HDR10 support, DTS Studio Sound, an Alexa-enabled voice remote, and three HDMI ports. Plus, as a Fire TV, you’ve got easy access to all the streaming apps you could want.

Samsung 50" 4K TV: was $379 now $29@Amazon
If you want to upgrade from 43-inches, but don’t have the room for a massive TV, this 50-inch Samsung set is definitely worth a look. The TV has support for HDR10+ as well as Amazon Alexa and Google Assistant for hands-free controls. You’ll also be able to stream content from your iPhone or iPad with Apple AirPlay 2. Plus, it has all the smart TV features you’d expect.

BLACK FRIDAY 2023 — WHAT YOU NEED TO KNOW

When is Black Friday 2023?

The actual date of Black Friday changes every year, but it always falls on the Friday after Thanksgiving. That means that Black Friday this year will take place on Friday, November 24, 2023.

However, Black Friday has become much more than just a single day. Retailers will start offering the best deals as early as a whole month before the retail holiday officially arrives. And some sales will begin even sooner. As we’ve highlighted above there are already some super-early Black Friday deals that you can shop right now.

Black Friday also won’t end when November 24 draws to a close either. Plenty of the best deals will stretch into the weekend as retailers gear up for Cyber Monday (Nov. 27).

When to start looking for Black Friday deals?

There’s no time like the present to start shopping for Black Friday deals. In fact, we’d strongly advise against waiting until the day itself to begin checking items off your shopping list. Last year, we saw many of the biggest discounts on best-selling items in the weeks leading up to the sales event.

Retailers have started offering Black Friday deals earlier than ever, and we don’t expect that to change in 2023. If anything we expect to see some of the steepest discounts appear as soon as late October.

Last year Apple devices, OLED TVs, gaming laptops and more were all cheaper in the runup to Black Friday than they were on the day itself, so don’t assume that waiting is the best strategy. If you see a deal you like, grab it now or you may regret it.

It’s also important to remember that it’s not uncommon for stock issues to plague Black Friday, especially on the most popular items. So if you take advantage of early deals you’re not only in with a shot of getting a deal that matches or beats the final Black Friday price, but you’ll also avoid the chaos that comes with the day itself.

How to find the best Black Friday deals?

The obvious answer is to stick with Tom’s Guide as we’ll be updating this page regularly as we approach Black Friday 2023. We’ll also have in-depth coverage across every major product category from TVs to running shoes. We’re here every single day before, during and after Black Friday to ensure that you never miss a lowest price ever discount or an epic deal.

Alongside regularly checking our Black Friday coverage, it helps to be diligent and do your research. If you’re in the market for a particular product, be sure to check prices across multiple retailers. Don’t just assume Amazon is giving you the best deal check the likes of Walmart, Best Buy, Target and more before clicking “buy now.”

It also helps to know the price history of an item so you can check you’re getting a real deal rather than a fake discount. Tools like CamelCamelCamel are especially useful when checking what a product has sold for in the past and figuring out the best deals.

Who will offer the best Black Friday deals in 2023?

Every retailer will have Black Friday deals available in November. However, if you’re wondering who has the best Black Friday deals — the answer varies based on what you want to buy. For instance, Amazon, Best Buy, and Walmart tend to dominate when it comes to deals on 4K TVs, laptops, and smartwatches.

For deals on apparel and home goods, we recommend turning to stores like Macy’s, Wayfair, and Bed Bath & Beyond. Home goods is a broad topic and also includes mattresses. If you’re shopping for the latter, mattress manufacturers tend to offer the best and biggest discounts, oftentimes undercutting box retailers like Macy’s and Amazon.

Black Friday deals and next-gen consoles

Buying a PS5 or Xbox Series X console will be a lot easier this year. Gone are the days of hunting for restock. On a few occasions, we’ve even seen a few noteworthy PS5 deals and Xbox Series X deals. I expect to see $50 off the PS5 Disc console and $50 off bundles, such as the PS5 with Fantasy XVI bundle. Controllers will also be on sale with prices from $49. If you already have a PS5 console, look for deals on PS5 SSDs. 1TB drives from Crucial, WD, and Samsung have sold for as low as $69 at Amazon and Best Buy.

Meanwhile, Xbox Series X deals are a little harder to come by. However, I expect to see deals as low as $469 from retailers like Amazon and Woot. Another retailer which tends to offer surprise Xbox Series X deals is Dell. The retailer has offered the console for as low as $474 bundled with a $75 gift card.

Why is it called Black Friday?

(Image credit: Shutterstock)

The use of the term “Black Friday” to describe the retail holiday dates back to 1961 in Philadelphia. It was used to describe the crowded pedestrian and vehicle traffic that resulted the day after Thanksgiving. By 1975, the term had gained traction and was being used outside of Philadelphia.

These days, retailers have a different explanation for the term. For many companies, Black Friday marks the point in the calendar year when companies go “in the black,” or finally begin to turn a profit for the year. The profit they make is due to the surge in shoppers looking for holiday deals.